Yuma. On the group's bicycle rides we frequently stop in at a Starbucks for a rest. I look forward to it. I don't mean the coffee. How do you explain why these places are so popular? Is it just "affinity marketing?" They offer a pseudo-sophisticated and PC image to people who need it, and who feel good about being surrounded by strangers who presumably think the same way. Hence the shade-grown, bird-friendly, fair-trade coffee; the New York Times available inside (does anybody still read that?); and the smooth jazz (elevator jazz actually) drowning out the conversation. Except that there isn't much conversation. Everybody is trying to look sophisticated and important by burying their nose in the Latest-and-Greatest electronic gadget. Look over by the couch -- a man is trying to look alpha-professional while staring at his little screen -- the latest sports scores, probably. He is thinking, "I wonder if that hot babe (a minivan-driving matron, actually) at
Early retirement, mainstream-media-free, bicycling, classic books & history, RV camping, and dogs.