Occupation of Independence

It is so strange going through small towns in the ranching country of the West. Especially shopping. You can not avoid the feeling that the purpose of life for these businesses is to be closed. No wonder there is a Dollar Store in the tiniest and most impoverished town. Show Low, AZ, is one of the few shopping meccas for me, on my annual loop. As always, I visited a couple car dealerships. I come away shaking my head about how ignorant car salesmen are about the product itself. They only know about the process of selling: demographics, applied psychology, and filling out the paperwork. The average customer could not care less about the $60,000 pickup truck they just got suckered into. They only care about the monthly payment and whether it is huge and showy, and raises their self-esteem. Imagine that: a culture where people get a boost to their self-esteem by being a fool! But this post has good news: I had a wonderful time at my favorite store for outdoor products. I didn't ev

In Ja n uary of this year I posted several times about a curious question: why didn't more people work harder at being good conversationalists, considering the benefits of improvement and its feasibility? It is in the reach of just about everybody. For the most part, it just involves overcoming a small set of bad habits. The same question comes up in a different setting: why don't more people work harder at being good consumers, considering the benefits of doing so, and its feasibility? Is it a lack of knowledge? Or just the sheep-like behavior of the herd who sees too many commercials? What caused me to think about this was the experience of screwing up on the purchase of an external keyboard for a computer which works fine but has a defective keyboard. How could I not notice that the 'enter' key and right hand shift keys were half size? This is the very reason why I avoided 10 inch netbooks when they were the rage a few years ago. Same for 10" tablet keyboa