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The Format (of the Medium) is the Message

After having two blockbuster successes with classic television, "The Rifleman" and the original "Star Trek", I was prepared to declare victory and move on. But then some clues on IMDB.com steered me in the direction of "The Virginian." How did I manage to miss this marvelous program when I was a kid? Actually it is probably because I was a kid. The Virginian had a 90 minute format -- too long for young kiddies.

Since I am watching the first two seasons, it was fun to see some of my favorite guest stars from "The Rifleman" reappear on "The Virginian." Similarly,  new guest stars on "The Virginian" reappeared 3-4 years later on "Star Trek."

The long format virtually makes the show a mini-movie. Superb guest stars, from the movies, would deign to appear on this television show: Betty Davis, George C. Scott, Robert Redford, Matthew Broderick, and even a young Ryan O'Neal, who looked about 17 years old.

In a longer sho…