Therefore I was in a good mood -- and a grateful mood -- when downloading an Amazon Kindle book today. But I noticed something new: in subtle, almost subliminal, markings, the eBook told you where other people had highlighted sentences in the book. For instance, it would say, "438 readers highlighted this."
Infuriating! Who the bleep cares what other people highlight? Am I not supposed to think for myself when reading a book? We don't need the equivalent of television's Nielsen ratings in a book!
To think that reading a book is degenerating to the watching of television, or looking at "thumbs-up Likes" on social media! This would be a new low for modern culture.
I was so angry that it took me a long time to figure out how to eliminate "popular highlights" in a Kindle eBook. At the top of the screen for Kindle-for-PC, click on:
- Then uncheck the box for "Popular Highlights."
But in Amazon's defense, they at least allow you the option to wipe out popular highlights. And that's no small miracle. This was a close call: how do I know if I would have had the spine to boycott Amazon if the option didn't exist?